The Business Owner had identified the opportunity to systemise transitioning small and micro businesses’ IT to the cloud and to enable them to benefit from the change in the same way as major businesses. His key insight was the realisation that by delivering all aspects of the transition, the journey becomes manageable for the Client – and there is good revenue for the Company as supplier.
With IT that just works, Client IT spend can be focused on Business Systems, efficiencies – and then competitive advantage. In many ways, the Company delivers the first steps towards effective Business Development: With measurement built into systems; test, measure and improve becomes a natural process…
To crystallise the Business strategy – from route to market to Company structure. To identify and implement the necessary actions and to keep them in sequence as the customer base grows. To see the key break points at which infrastructure needs to come into place in a timely fashion and to make the call on them.
How we helped
Having worked with the Business Owner to clarify the Business Strategy, our key role was to act as the private sounding board, staying close to the business and to the Business Owner whilst maintaining objectivity and challenging him to keep all aspects of the Business aligned for growth. Although the initial challenge presented as that of Business Strategy, we are covering together all the other aspects of Business Development which enable progress and success.